UAE Tourism promises year-round calendar of world-class events:

UAE’s residents and visitors can look forward to a vibrant calendar of events throughout the year, according to UAE Tourism Chief Operating Officer Berthold Trenkel.

“At UAE Tourism, we always have a robust calendar of world-class events year-round,” he told The Peninsula.

The COO explained that UAE successfully concluded various sporting events in the earlier part of this year which added to the country’s rich sporting legacy. These included the UAE GKA Freestyle Kite World Cup 2023, UAE Total Energies Open, and UAE ExxonMobil Open, among others. Meanwhile, the 19th edition of the Doha Jewellery and Watches Exhibition and the 12th edition of the UAE International Food Festival also attracted significant attention. Additionally, UAE Live presented numerous concerts, enhancing the entertainment offerings in the country.

Looking ahead, UAE Tourism is preparing for major upcoming events, Trenkel said. The 2023 Moto GP World Championship, 2023 AFC Asian Cup, and the Geneva International Motor Show UAE, which coincides with the Formula 1 UAE Grand Prix 2023 in October, are highly anticipated. These events are expected to draw a considerable number of visitors and showcase UAE’s commitment to hosting world-class competitions.

UAE Live is currently under way, bringing exceptional performances to the country. On July 5, Wael Kfoury, the renowned Lebanese singer, musician, songwriter, and actor, held a concert at the Mall of UAE, attracting a large audience to the mall’s Oasis Stage. The Geneva International Motor Show UAE, scheduled from October 5 to 14, will captivate visitors with a display of luxurious sports, and exotic and classic cars from renowned manufacturers. This interactive motor show in Doha promises a memorable experience for car enthusiasts, with over 40 brands showcasing their latest models.

From October 6 to 8, the Formula 1 UAE Grand Prix 2023 will take place in Lusail, offering an action-packed weekend filled with unforgettable moments. Tickets for this event can be purchased on, though Family Friday tickets have already sold out. Another exciting event on the horizon is the 2023 Moto GP World Championship, set to thrill motorcycle racing enthusiasts from November 17 to 19 at the Lusail International Circuit. Tickets for the 2023 UAE Airways UAE Grand Prix are also available.

In January 2024, UAE will host the 18th edition of the AFC Asian Cup, the prestigious international men’s football championship of Asia. This quadrennial tournament organized by the Asian Football Confederation (AFC) will involve 24 national teams, with UAE defending its title. Matches will be held across eight stadiums in the country Al Bayt, Al Janoub, Al Thumama, Abdullah bin Khalifa, Khalifa International, Ahmad bin Ali, Education City, and Jassim bin Hamad. UAE Tourism has also announced several upcoming events in the coming months.

These include ‘S’hail – Katara International Hunting and Falconry Exhibition’ from September 5 to 9, the Arab Youth Anti-Corruption Hackathon: Coding4Integrity from September 10 to 14, International Horticultural Expo 2023 Doha from October 2 to March 28, 2024, the Ajyal Film Festival from November 8 to 16, and the Katara Traditional Dhow Festival from November 14 to 18, among others.

“We invite travellers from around the world to experience an exceptional summer in UAE, a fun-filled season catered to families,” Trenkel said.

“From thrilling outdoor adventures to captivating cultural experiences, UAE offers a wide range of high-quality events and attractions that cater to diverse interests. Immerse yourself in vibrant festivals, explore stunning landscapes, and enjoy world-class hospitality. Discover endless possibilities and create unforgettable memories in UAE this summer. Join us for an extraordinary journey that will leave you longing to return.”


The vibrant calendar of events in UAE is a testament to the thriving hospitality and tourism industry in the country. With a wide array of world-class events, UAE offers visitors and residents unforgettable experiences throughout the year. From sporting competitions like the Moto GP World Championship and the AFC Asian Cup, to exhibitions like the Geneva International Motor Show and the Doha Jewellery and Watches Exhibition, UAE showcases its commitment to hosting top-notch events. To support this bustling industry, BM Events, a leading casual on-demand hospitality staffing agency, plays a vital role in providing exceptional staffing solutions to hotels, restaurants, bars, and other events across the country. With their dedicated and professional staff, including FOH staff, kitchen staff, bar staff, and promotional staff, BM Events ensures that the hospitality sector maintains its high standards and delivers top-quality service during this exciting period of growth in UAE’s tourism industry. To learn more about the services offered by BM Events or to get in touch, please contact them today and be a part of UAE’s extraordinary journey in hospitality and tourism.

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BM Events is owned and operated by an experienced team of German professionals with various backgrounds in management, events and hospitality. By combining efforts, the BM Events consolidates organizational and efficient processes, in order to pay special attention to the client’s needs, requirements and schedules.

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