Dubai continues to shine as a global tourism hub. In just the first five months of 2025, the city welcomed 8.68 million international visitors, a 7% increase compared to the same period last year. This steady growth highlights Dubai’s growing appeal across leisure, business, and luxury travel segments.
A Global Crowd: Who’s Visiting?
Dubai’s charm is truly international.
- Western Europe leads with 22% of all visitors.
- South Asia, Russia and Eastern Europe, and the GCC region follow closely.
- Tourists from MENA, North & Southeast Asia, Americas, Africa, and Australia round out the diverse visitor base.
This wide mix reflects Dubai’s ability to attract everyone — from weekend explorers to long-haul luxury travelers.
Hotels Are Expanding — and Thriving
Dubai’s hospitality sector is scaling up to match rising demand.
- 825 hotels now operate in the city, offering over 153,000 rooms.
- The average occupancy rate is 83%, up from 81% last year.
- Room nights reached 19 million, with guests staying an average of 3.8 nights per visit.
More rooms, longer stays, and higher occupancy — signs of a vibrant and growing market.
Room Rates and Revenue Keep Climbing
The city isn’t just attracting more visitors — it’s earning more too.
- Average daily rate: AED 620, up from AED 590 last year.
- Revenue per available room (RevPAR): AED 513, a 7% year-on-year increase.
These numbers reflect strong performance across all hotel tiers — from budget to ultra-luxury.
What It All Means
Dubai’s momentum isn’t slowing down. This growth shows not only the strength of its tourism strategy but also its reliability as a destination year-round. With new attractions, global events, and unmatched hospitality, Dubai is staying firmly on the world map — and raising the bar for urban tourism.
BM Events: Supporting the Hospitality Surge
Dubai’s thriving events and hospitality scene runs on people — and that’s where BM Events comes in.
As a trusted hospitality staffing agency, we provide top-tier event staffing solutions and reliable manpower services to support hotels, conferences, concerts, and more. Whether it’s front-of-house staff or back-end operations, we help brands deliver unforgettable guest experiences.
Need professional staff for your next event? Partner with BM Events and raise the standard.
