DCT Abu Dhabi and Microsoft Join Forces to Revolutionize Tourism with Generative AI and Cloud Technologies:

In an exciting development, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and tech giant Microsoft have recently inked a Memorandum of Understanding (MoU) on October 16, 2023, during GITEX Global 2023. This strategic alliance aims to push the boundaries of innovation in generative artificial intelligence (AI) and cloud computing, harnessing the combined capabilities of both organizations to enrich the cultural and tourist experience in Abu Dhabi.

Digital Transformation and Beyond:

This collaboration with Microsoft is in perfect alignment with DCT Abu Dhabi’s mission to lead the digital transformation within its organization, thereby reshaping the culture and tourism landscape in the emirate for the benefit of visitors and residents alike. Under the MoU, various activities will not only spur growth and foster innovation but also enhance the knowledge base of DCT Abu Dhabi employees.

Key Areas of Focus:

The MoU encompasses optimizing, automating, and modernizing IT and security infrastructure, underpinned by Microsoft’s Azure cloud computing platform and state-of-the-art security measures. The integration of Microsoft Azure Intelligent Data Platform and Azure OpenAI Service promises to deliver valuable operational insights. Additionally, the use of AI-powered Microsoft 365 tools will streamline workflows, boost productivity, and elevate the overall service quality provided by DCT Abu Dhabi.

Creating a Digital Ecosystem:

HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, emphasized that this collaboration with Microsoft will pave the way for a comprehensive digital ecosystem, designed to connect and streamline their network. This initiative aligns with the UAE Digital Government Strategy 2025 and is set to enhance Abu Dhabi’s tourism and culture offerings to cater to the diverse needs of millions of tourists from around the world.

Microsoft’s Commitment:

Naim Yazbeck, General Manager of Microsoft UAE, expressed excitement about the opportunity to create engaging experiences for visitors keen to explore the rich culture and heritage of Abu Dhabi. Microsoft is eager to bring cutting-edge technologies and expertise to the tourism industry through this partnership.

Skills Development and Readiness:

One of the primary pillars of this MoU focuses on skills development and readiness. DCT Abu Dhabi and Microsoft are committed to providing cross-learning opportunities, enabling stakeholders to acquire essential technical skills and domain knowledge in generative AI. This collaboration seeks to revolutionize DCT Abu Dhabi’s innovation lifecycle by leveraging Microsoft’s extensive expertise across various stages, from ideation to deployment.

Impact on the Hospitality Industry:

This partnership holds great promise for the hospitality industry in Abu Dhabi. The integration of generative AI and cloud technologies can significantly enhance the visitor experience, making it more personalized and immersive. Visitors can expect improved services, streamlined processes, and innovative offerings that showcase Abu Dhabi’s rich cultural heritage.

BM Events’ Role in the Hospitality Sector:

As a leading staffing agency in the hospitality industry, BM Events is well-poised to support the sector’s staffing needs in this era of digital transformation. We understand the importance of having skilled and knowledgeable staff to deliver top-notch services. Our commitment to providing trained and experienced personnel aligns perfectly with the goals of DCT Abu Dhabi and Microsoft in elevating the tourism and hospitality experience in Abu Dhabi.


The collaboration between DCT Abu Dhabi and Microsoft signifies a significant leap towards transforming the tourism and culture sectors in Abu Dhabi. With generative AI and cloud technologies at the forefront, the emirate is poised to offer visitors a truly immersive and memorable experience. The partnership between these two giants, with the support of organizations like BM Events, holds the promise of a brighter and more technologically advanced future for Abu Dhabi’s hospitality industry.

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Brilliant Minds Events
BM Events is owned and operated by an experienced team of German professionals with various backgrounds in management, events and hospitality. By combining efforts, the BM Events consolidates organizational and efficient processes, in order to pay special attention to the client’s needs, requirements and schedules.

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