As the head of the Middle East for the DP World Tour, Tom Phillips is in a unique position to witness some of the world’s finest golfers in action. One of the standout events he oversees is the season-ending DP World Tour Championship, held at Dubai’s Jumeirah Golf Estates. In a recent interview, Phillips shared insights into the significance of this prestigious tournament.
A Spectacle of Global Proportions
The DP World Tour Championship is a highlight of the golfing calendar, attracting top players like Rory McIlroy and Jon Rahm. It’s a week of intense competition, broadcast in 170 countries to over 600 million households. With 68,000 attendees last year, it set a record for the four-day event. This year, with increased capacity and sold-out tickets, it’s poised to break that record.
A Lifelong Affection for Golf
Phillips’ affinity for golf began at the age of 10 when he first picked up a club. Although he acknowledges not being a golf prodigy, his passion for the sport has driven his career. While he enjoys playing casually with friends, colleagues, and clients, he doesn’t see himself competing in the DP World Tour anytime soon with his handicap at 14.
From PR to Golf’s Elite
Phillips’ career has been closely linked to sports marketing and promotion, and he’s held roles such as CEO of the Hong Kong Golf Association and Director of Business Development for China’s Mission Hills. However, it was his 15-year tenure as CEO of the Faldo Series, a global tour for junior and amateur golfers, that introduced him to future golfing stars like Rory McIlroy.
Promoting Accessibility and Sustainability
Phillips emphasizes that golf is a physically demanding sport and underscores the evolution of golfers into more athletic and mentally adept players. He also champions golf’s accessibility, noting that events often include golfers with determination who compete and have world rankings.
Moreover, the DP World Tour Championship and golf, in general, are actively promoting sustainability. Initiatives include eco-friendly hospitality units, electric transportation, and free refillable water stations, resulting in significant reductions in plastic waste.
The Business of Golf
Phillips acknowledges that golf is a big business, with the prize money commensurate with the sport’s popularity. He recognizes the pressure of delivering a world-class tournament but prefers his role behind the scenes, providing the platform for professionals to shine.
As the DP World Tour Championship approaches, golf enthusiasts and sports fans around the world eagerly anticipate the event. Dubai’s role as the host showcases the emirate’s commitment to sports, sustainability, and creating memorable experiences for all.
Supporting Dubai’s Hospitality Industry: BM Events
At BM Events, we understand the importance of providing top-notch staffing solutions to the hospitality industry during major events like the DP World Tour Championship. Our team of professional and flexible staff ensures that hotels and restaurants can deliver exceptional service to guests, contributing to the success of such prestigious occasions.
