The Sport Industry Forum, a premier sports leadership event, is set to return to Abu Dhabi on October 1–2, 2025, at the prestigious Yas Conference Centre located within the iconic Yas Marina Circuit. With the backing of key regional stakeholders, this Forum has become a cornerstone for the future of sports in the Middle East. Whether you’re a professional in the industry or a passionate sports enthusiast, this is a must-attend event that brings together global thought leaders, innovative strategies, and a vision for the evolution of sports across the region.

The Vision Behind the Forum
Founded in 2014 by Sally Corander, the Sport Industry Forum was created to address a vital gap in the sports landscape—the need for a dedicated space where regional sports leaders could engage, collaborate, and drive change. Over the years, it has grown into a global platform, attracting over 450 senior leaders annually from the worlds of government, business, and sports. This dynamic event not only fosters critical discussions but also catalyzes industry growth, setting the stage for impactful policy decisions and groundbreaking partnerships.
What to Expect in 2025
The 2025 edition promises to be the most ambitious yet. In partnership with the Department of Culture & Tourism – Abu Dhabi, the Abu Dhabi Sports Council, and the Department of Community Development, the Forum will continue to set the pace for the sports industry’s transformation. The event will serve as a platform for high-level discussions, knowledge-sharing, and the unveiling of new sports strategies that will shape the future of the sector.
A Legacy of Impactful Discussions
Past editions of the Forum have been marked by significant milestones. Notably, in 2023, the Forum hosted the exclusive unveiling of the UAE National Sports Strategy, providing insight into the country’s vision for sports development. In addition, Cynt Marshall and Ethan Casson from the NBA delivered inspiring talks on leadership and innovation in the sports industry. These impactful discussions have cemented the Forum’s reputation as a premier event that brings together decision-makers to foster change.
Featured Speakers and Thought Leaders
The 2025 Forum will feature an exceptional lineup of speakers from across the globe, offering unique perspectives on the sports industry’s future. Key figures include:
- Alexis Ohanian – Co-Founder of Reddit and Founding Owner of Angel City FC
- John Terry – Former Captain of Chelsea FC and England
- Robbie Fowler – Former Liverpool FC and England striker
- H.E. Ghanim Al Hajeri – Undersecretary, UAE Ministry of Sports
- Kelly Flatow – EVP Global Events, NBA
- Saif Rashid Al Noaimi – CEO, Ethara and Abu Dhabi Grand Prix
- Tad Brown – CEO, Harris Blitzer Sports & Entertainment (Philadelphia 76ers)
- Jamaal Lesane – COO, Madison Square Garden Sports (New York Knicks)
These industry leaders will engage in dynamic discussions around critical issues such as equity in women’s sports, sports investment strategies, and technological innovations shaping the future of the sector. With a focus on regional opportunities, the Forum will offer valuable insights into the growth and development of sports within the Middle East and beyond.
Networking and Collaboration
One of the most valuable aspects of the Forum is the unparalleled networking opportunities it provides. Attendees will have the chance to connect with industry executives, government officials, and business leaders, all while engaging in meaningful conversations that drive forward key industry initiatives. Special networking events, including a Padel Networking Evening, will facilitate a relaxed yet productive atmosphere for building lasting professional relationships.
A Lasting Impact on the Sports Landscape
While the two days of the Forum are packed with insightful sessions and discussions, the true value of the event extends well beyond the conference floor. The ideas and partnerships formed here will contribute to long-term strategic initiatives that drive the development of sports infrastructure, physical activity programs, and community health initiatives across the region. The Sport Industry Forum is more than just an event—it’s a catalyst for real, sustainable change in the sports sector.
Conclusion: A Must-Attend Event
The Sport Industry Forum 2025 is poised to be an essential gathering for anyone invested in the future of sports, both regionally and globally. As the Middle East continues to establish itself as a major hub for sports innovation, this Forum provides the perfect platform to engage with industry leaders, discuss critical challenges, and explore new opportunities for collaboration.
Partner with BM Events for Exceptional Event Services
At BM Events, with over 9 years of experience, we pride ourselves on being one of the best event services providers, specializing in delivering tailored staffing solutions for events of all sizes. As a leading event staffing company, we provide professional, highly skilled staff to ensure the success of every event. From event recruitment to hospitality staffing, our experienced team works tirelessly to meet your specific needs, offering the highest quality service with a focus on excellence and customer satisfaction.
Whether you’re planning a corporate event, conference, or large-scale exhibition, our expertise as one of the best hospitality recruitment agencies in the region guarantees that you will have the right people in place to create a seamless and memorable experience for your guests.
Ready to make your event unforgettable? Contact BM Events today for the best staffing solutions and event services to elevate your next event to new heights. Let us handle the logistics so you can focus on what matters most—creating an experience your audience will never forget.