Upcoming Unforgettable Events Around the UAE:


As the year draws to a close, the UAE gears up for Upcoming Unforgettable Events that promise to captivate and enthrall. From adrenaline-pumping sporting spectacles to immersive cultural extravaganzas, these events are set to make the UAE a beacon of excitement and cultural vibrancy. In this special spotlight series, we’ll embark on a journey through the highlights of the UAE’s upcoming event calendar, showcasing the exceptional experiences that await.

Abu Dhabi Grand Prix 2023: A Spectacle of Speed and Glamour

The Abu Dhabi Grand Prix, held from November 23 to 26, 2023, marked the culmination of the Formula One racing season, bringing together the world’s top drivers and teams for a thrilling weekend of speed and competition. The Yas Marina Circuit transformed into a hub of excitement, with fans from around the globe cheering on their favorite drivers amidst a backdrop of luxury and glamour.

BM Events: Ensuring Seamless Hospitality at the Grand Prix

BM Events played a pivotal role in the success of the Abu Dhabi Grand Prix, providing a team of highly skilled and experienced hospitality staff to manage various aspects of the event. Our dedicated team handled everything from VIP guest services and event staffing to catering and logistics, ensuring that every aspect of the event was executed flawlessly.

Sole DXB 2023 (FRI, 8 DECEMBER 2023)

The region’s coolest lifestyle and street-culture festival is back with a packed schedule of live performances, DJ sets, sports tournaments, talks and workshops. Make your way to Dubai Design District from 8 to 10 December to be a part of Sole DXB 2023 with headliner Busta Rhymes.

Just like last year, this edition too will honour ‘Hip Hop 50’, a celebration by entertainment company Mass Appeal – helmed by international rap star Nas. The line-up of rap artists performing this year includes Jadakiss, Tobe Nwigne, Big Daddy Kane and Soulja. Sudanese-American ODDISEE will belt out his usual jazz, funk and go-go tracks alongside instrumental hip hop specialist DJ Shadow and the first female Turkish trap rapper, Lil Zey. Another Sudanese talent to grace the main stage will be Nadine El Roubi, along with Sampa the Great from Syria,  spoken word poet Omar Offendum and Palestinian-Egyptian multidisciplinary artist Ma-Beyn. Plus, there will be many more activations and programs with designers, creatives, speakers and brands from across the region.

Emirates Dubai 7s (FRI, 1 DECEMBER 2023)

There’s no doubt that the Emirates Dubai 7s is one of the city’s most popular sporting and music events in the Middle East. Bigger and better every year, the 2023 edition from 1-3 December will see the best international men’s and women’s rugby teams go head-to-head during intense games, alongside enthralling live music shows for the entire family. Throughout the three-day extravaganza, over 5,000 athletes from around the globe will put their best foot forward during rugby, netball, cricket and fitness competitions at world-class ovals of The Sevens Stadium.

Off the field, you’ll find just as much action. Sample delicious cuisine and enjoy family-friendly activities, including powerhouse performances by A-list stars, across four stages. The line-up includes chart-topping songstress, Becky Hill, house music DJ, MK and renowned British garage icons DJ Luck & MC Neat and Artful Dodger. Whether you’re a sports enthusiast, music lover or just looking for a fun weekend out, the Emirates Dubai 7s is just the ticket.

Dubai Sail Grand Prix: (SAT, 9-10 DECEMBER 2023)

Make your way to Mina Rashid on 9 and 10 December for the 2023 edition of SailGP’s Emirates Dubai Sail Grand Prix. This championship, presented by P&O Marinas, will see the best athletes in the world go head to head during a thrilling race. 

Be a part of the high-speed action as these flying F50 catamarans battle it out on the water for the winning spot. There are plenty of viewing options for visitors, including luxury hospitality offerings by Nikki Beach Resorts & Spa Dubai. You can make a reservation at one of the waterfront grandstands or bring your own boat to get a prime viewing spot.

UNTOLD Festival Dubai (THU, 15-18 FEBRUARY 2024)

Calling all music fans! One of the world’s largest electronic music extravaganzas, UNTOLD Festival, is making its way to Expo City Dubai from 15-18 February 2024 with headliners Armin Van Buuren, Hardwell, Timmy Trumpet, Ellie Goulding, G-Eazy, Major Lazer, Beba Rexha, Don Diablo and Paul Kalkbrenner.

Previous editions of the Romanian phenomenon, renowned for its seven sold-out showcases in Europe, have seen an attendance of over 375,000 festival-goers, so be ready to be left in awe at the Dubai extravaganza. Dutch DJ Armin Van Buuren made a special announcement for the festival earlier this year with an incredible record-breaking video spinning tunes on top of the Burj Khalifa with a massive LED screen behind him. The Dubai edition is expected to see a crowd of more than 280,000 people over four days, along with performances by over 100 globally-recognised artists. Complete line-up will be announced soon, so stay tuned.

WXV Tournament: (MON, 13-28 NOVEMBER 2023)

International women’s rugby teams from all over the world will make their way to Dubai for the WXV Tournament. This highly-anticipated rugby competition will take place from 13 to 28 October at The Sevens Stadium.

Participating countries include Colombia, Fiji, Ireland, Kazakhstan, Kenya and Spain. Entry is free for everyone and delicious F&B will be available for purchase during all the games, so mark your calendars for some exciting sporting action.

BM Events: Your Partner in UAE Event Hospitality

As these exceptional events unfold, BM Events remains committed to providing unparalleled hospitality staffing solutions, ensuring that every guest experience is exceptional. Our team of dedicated professionals understands the nuances of event hospitality, delivering impeccable service that leaves a lasting impression.

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Brilliant Minds Events
BM Events is owned and operated by an experienced team of German professionals with various backgrounds in management, events and hospitality. By combining efforts, the BM Events consolidates organizational and efficient processes, in order to pay special attention to the client’s needs, requirements and schedules.

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