Dubai Destinations Campaign Launches New Phase Celebrating Summer Season

A new phase of the Dubai Destinations campaign invites residents and visitors to create unforgettable memories this summer by exploring Dubai’s vibrant offerings and discovering a wide range of captivating experiences and activities.

The latest phase of the campaign, which coincides with Dubai Summer Surprises, is being rolled out over digital, broadcast, print, and outdoor media

A celebration of the city’s unique appeal across all seasons, the Dubai Destinations campaign seeks to spotlight the city’s top-rated attractions, with an emphasis on the unique experiences that set the emirate apart as one of the world’s most captivating destinations.

Dubai Destinations campaign showcases summer experiences

The latest phase of the campaign will capture the essence of Dubai as a unique summer destination by focusing on beach destinations, waterparks, indoor activities, and luxurious hotel pools, highlighting the city’s diverse range of experiences that cater to the tastes and interests of people of all ages and nationalities.

The current season of the Dubai Destinations campaign also brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences.

Shaima Al Suwaidi, Director of Brand Dubai, said this phase of the Dubai Destinations campaign aligns with the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit.

“By showcasing Dubai’s vibrant summer offerings, we are not only highlighting its unique charm but also reaffirming our commitment to raising Dubai’s profile as a city that offers unparalleled experiences for both residents and tourists,” Al Suwaidi said.

Through engaging and interactive content, the campaign will spotlight Dubai’s stunning beaches and water activities, featuring popular spots such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.

For those seeking indoor adventures, the campaign will highlight attractions like Ski Dubai, Aya Universe, Chaos Karts, and an array of shopping malls including Mall of the Emirates, Dubai Mall, and Mirdif City Centre.

Visitors can also enjoy unique experiences at Deep Dive Dubai, various sports courts, theme parks such as IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.

Dubai’s famous waterparks will also be featured prominently, including LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm.

The campaign will also highlight Dubai’s luxurious hotel pools, from infinity pools and rooftop pools to private pools and those with breathtaking views, offering the perfect retreat from the summer heat.

Furthermore, the campaign will spotlight unique homegrown businesses from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai.

Brand Dubai will also be partnering with several content creators and influencers to develop videos and promotional content that highlight the top activities, experiences, and events in the city and where to find them.

The latest phase of the Dubai Destinations campaign, which coincides with Dubai Summer Surprises, is being rolled out over digital, broadcast, print, and outdoor media to ensure it reaches large sections of local and international audiences.

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BM Events is owned and operated by an experienced team of German professionals with various backgrounds in management, events and hospitality. By combining efforts, the BM Events consolidates organizational and efficient processes, in order to pay special attention to the client’s needs, requirements and schedules.

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